Gregg Stoller MSW, BCBAAug 3, 20173 minHow Much? How Often?: The Importance of Schedules of Reinforcement in Effective Behavior PlanningPrior to being trained in ABA, I worked as an outpatient psychotherapist specializing in behavioral issues in children. I had spent years working with children and their families devising simplistic behavior plans based on the idea of consistent rewards and punishments for particular behaviors. I was a competent therapist with years of experience and many of these plans, while rudimentary, were effective. But, some were not. In retrospect, it is clear that my plans that we